🎉 Up to 70% Off Selected ItemsShop Sale
Classic Soul, Modern Street Culture

Classic Soul, Modern Street Culture

Elevate your wardrobe with signature fabrics and intentional shapes designed for the evolving zeitgeist.

What Our Customers Say

The heavy-duty denim quality is unmatched. These pieces actually feel like they are built to last a lifetime.

M
Marcus R.

Love the raw, industrial aesthetic. The oversized fit is perfect and the stitching detail is incredibly clean.

E
Elena V.

Finally a brand that balances rugged durability with high-end fashion. Fast shipping and the packaging was premium.

J
Jordan P.

Explore the Rough Cut

Trending Now

NEW
Thumbnail 1Thumbnail 2

JESSIE BOMBER JACKET

$301.11

-65%NEW
Thumbnail 1Thumbnail 2

IVY VARSITY DOVE

$431.63

$151.07

NEW
Thumbnail 1Thumbnail 2

HALO HAT

$58.39

NEW
Thumbnail 1Thumbnail 2

DOUBLE LAYERED LEATHER PANTS

$246.16

-65%NEW
Thumbnail 1Thumbnail 2

IVY VARSITY DARK GREEN

$431.63

$151.07

-65%NEW
Thumbnail 1Thumbnail 2

D-WREATH KNIT SWEATER

$73.27

$25.64

NEW
Thumbnail 1Thumbnail 2

DISTRESSED SUMMUS COAT

$293.10

-65%NEW
Thumbnail 1Thumbnail 2

EMBLEM MONOGRAM FLEECE JACKET

$247.30

$86.55

Define Your Style With ROUGH Essentials

Shop The Collection